Airwaves Festival Summer
What fits better with festival season than always staying fresh on the go? Taking a break from work and university—clearing your mind. And all of that with Airwaves! We’re not just bringing freshness to festivals, but more importantly, we’re bringing the festival vibe straight into Gen Z’s feeds!
Campaign Content
We set up our Airwaves Festival Kiosk at some of the most established and culturally relevant festivals, such as Parookaville, Deichbrand, Taubertal, and even Germany's first Rolling Loud Festival. Inspired by the Airwaves x Snocks collaboration, we continued the visual aesthetic and our campaign slogan, "Always staying fresh on the go," accompanying Gen Z through their festival summers of 2022 and 2023.
Sure, our festival module was a real eye-catcher on-site with its fresh mint look, but the true campaign was about bringing the festival vibe into Gen Z’s feeds—even if they weren’t attending a festival themselves.
Influencer
At each festival, influencers matching the specific festival vibe were invited to share their festival experiences with their communities. Naturally, Airwaves was always along for the ride as the influencers headed to their festivals.
Each influencer was accompanied by Airwaves throughout their experience, and recap videos were shared as in-feed content, bringing the festival moments directly to Gen Z.
Credits
Creative Director: Frank Olma | Senior Art Director: Arne Jansen | Art Director: Melina Giannone | Copywriter: Jacqueline Fischer, Eric Braunbart | Produktion: Hush&Hype