IONITY - Plug in good times.

With its first pan-European B2C campaign, IONITY is setting entirely new benchmarks in brand communication: the focus is no longer on the technical charging processes but rather on the experiences associated with them.

The Project

“People don’t care about charging stations. They care where a charge can get them.”

For us, the focus is no longer on the charging process itself. It’s more about what truly matters to people: where a charge can take them. From short trips to commuting and traveling across Europe, the message is clear—charge up and enjoy the journey. In short, IONITY celebrates electric mobility and the freedom it brings.

The Spot

The campaign is being shared across 15 markets in Europe through digital, D-OOH, and social channels. In addition to the main spot, a variety of adaptations and stills were created for the different markets.

Vignettes

To emphasize "Plug in Good Times." across various media channels, we produced additional vignettes that convey the flexibility and freedom IONITY customers enjoy while traveling across Europe. Charging up, being spontaneous, and having a great time—simply because you can.

Bakery vs. Boulangerie

The safe haven

Nine to Five

Catch the flight

Credits

Press Buzz