McLaren GT
"Everything you need, combined in a Grand Tourer." – that’s McLaren’s thrilling fusion of a sports car and everyday comfort. I had the opportunity to test this symbiosis myself, and I can only say: it’s absolutely worth it!
The Project
McLaren aims to specifically target young entrepreneurs in the German market who are looking for a representative, sporty yet comfortable car that shines both in everyday life and on the fast lane.
To achieve this, three spots and various stills were produced for targeted social media campaigns, showcasing the McLaren GT on familiar local roads. Less winding roads in the Pyrenees far removed from daily life, and more homebound content.
The Stills
The Spot
Client: McLaren | Agency: MediaCom Deutschland/[m]STUDIO | Production: Neuland Films | Regie: Pete Schilling | Creative Direction: Frank Olma | ArtDirection/Photo: Arne Jansen
Press Buzz
In addition to creating assets specifically for the German market, the media strategy was also crucial for this campaign. Using a data-driven planning approach, the highly specific target group of potential McLaren buyers was addressed with precision. Feel free to check out Meedia if you want to learn more: