TUI x Disney
Let’s be honest, who doesn’t love discovering new worlds? Whether in your imagination or real life. TUI is partnering with Disney’s Frozen 2 to offer plenty of adventures and inspiration to explore new worlds—both literally and figuratively.
The Concept
Every trip comes with its challenges—especially for parents. Where should we go? Will there be enough activities to keep our kids entertained? And how much does it even cost to go on vacation as a family?
TUI provides clarity and plenty of inspiration with its fixed price for children. This package is perfectly wrapped in a story that all kids—and, after many excited retellings, surely all parents—know well: Disney’s Frozen 2.
The Spot
Client: TUI Deutschland/Disney | Agency: MediaCom Deutschland/[m]STUDIO | Production: 5ter Stock GmbH | Regie: Phillip Detterer | Creative Direction: Frank Olma | Art Direction/Photo: Arne Jansen